The digital advertising landscape is facing a significant shift. Both Google's AdX platform, which caters to large publishers, and its popular AdSense program for individual websites, are {feeling thepressure of declining ad revenues. This trend is attributed to several reasons, including increased competition from platforms, changinguser habits, a
Programmatic Display Income Dives : Publishers Sound Alarm
The digital advertising landscape experiencing tremors as Google AdX revenue has plummeted in recent months. Publishers across the board are sounding the alarm, voicing deep anxieties about the future of their businesses. A cascade of factors, including declining ad spending, cookie restrictions, and increased competition, are driving this downward